Privacy Policy

This Privacy Policy describes what personal information AV PRO Cleaners collects, how we use it, who we share it with, and how you can manage it. It applies to the avprocleaners.com website, to contacting us by phone, text message (SMS), email, and WhatsApp, and to the services we provide.

1. Who We Are

AV PRO Cleaners LLC (“AV PRO Cleaners,” “we,” “us”) is a carpet, upholstery, mattress, and area rug cleaning company serving Cleveland, Ohio, and surrounding areas.

Address: 2712 Snow Rd, Parma, OH 44134, USA

Phone: (216) 315-5788

Email: avprocleaners@gmail.com

For any questions about your personal information, email us at avprocleaners@gmail.com.

2. Information We Collect

Information you provide to us:

• Through the form on our website: your name, email, phone number, ZIP code, the service you select, and your message.
• When you call us or contact us via WhatsApp, text message, or email: your phone number, name, the content of your message, and any photos you send us for a quote.
• When you book a service: the address where the work will be done and details about the items, such as the type and size of furniture or rugs, stains, and whether you have pets.
• When you pay: the amount and payment method. Card details are processed by our payment provider [name]; we do not store them.

Information created when we perform the work:

• Before-and-after photos and videos of the items we clean (see Section 8).

Information collected automatically when you visit our website:

• IP address and approximate location based on it;
• Device type, browser, and operating system;
• Pages viewed and actions on the website, such as clicking our phone number or WhatsApp button, or submitting a form;
• How you arrived at our website, including advertising parameters (utm_source, utm_campaign, and similar) and ad click identifiers (gclid, gbraid, wbraid);
• Cookies and similar technologies (see Section 5).

If you came to our website from a Google ad, you may see a special Google forwarding phone number. If you call it, Google shares call details with us: the time, duration, and the caller’s area code. We do not record phone calls.

3. How We Use Your Information

• To respond to your request, prepare a quote, and schedule your service;
• To perform the work, send appointment reminders, and contact you about your order;
• To process payments and keep records required by law, including tax records;
• To ask you to leave a review of our work;
• To understand how visitors use our website and improve it;
• To measure the effectiveness of our advertising and manage ad campaigns;
• To protect our website and form from spam and abuse;
• To comply with the law and protect our rights in case of a dispute.

4. Analytics and Advertising

Our website uses Google Tag Manager, Google Analytics 4, Google Ads, and the Meta (Facebook and Instagram) pixel. [Google reCAPTCHA is used to protect our form from spam.] If we add other analytics or advertising services, we will update this section.

These services receive information about your visit: which pages you viewed, whether you came from an ad, whether you submitted a request, and whether you clicked our phone number or WhatsApp button. We use this information to understand which ads bring us customers and to show ads to people who have already shown interest in our services (remarketing).

[Some of this data is sent not directly from your browser but through our server-side container hosted by [provider]. It sends to Google and Meta only the data described in this section.]

Enhanced conversions. When you submit a form, the email [and phone number] you entered may be sent to Google Ads [and Meta] in hashed form. Hashing with the SHA-256 algorithm happens before the data is sent: instead of your actual email or phone number, a coded string is sent. Google [and Meta] use this code to match your request to an ad you saw.

Tracking completed orders. To understand which ads bring us real customers, we may report to Google Ads that a request turned into an order. For this, we use the ad click identifier or hashed contact information. If you message us on WhatsApp from our website, the pre-filled message may include a request number. It helps us connect your message to your website visit.

5. Cookies

Cookies are small text files stored in your browser. Our website uses:

• Essential cookies — needed for the website and form to work;
• Analytics cookies — Google Analytics collects visit statistics: how many people visit, which pages they view, and where they come from;
• Advertising cookies — Google Ads and Meta use them to measure ad results and show relevant ads.

Our website also includes embedded content from third-party services: YouTube videos, Google Maps, and a Google reviews widget. These services may set their own cookies and receive information about your visit under their own policies.

6. How to Manage Cookies and Ads

• You can delete or block cookies in your browser settings;
• Turn off personalized Google ads: myadcenter.google.com;
• Opt out of Google Analytics: tools.google.com/dlpage/gaoptout;
• Manage Meta ads: ad preferences in your Facebook or Instagram account settings;
• Opt out of personalized ads from many companies at once: optout.aboutads.info.

Our website does not currently respond to Do Not Track signals sent by some browsers.

7. Calls and Text Messages

By providing your phone number in our form or when booking a service, you agree that we may call you and send you text messages about your request and order: appointment confirmations and reminders, service updates, and review requests. [We send promotional text messages only with your separate consent.]

Message frequency depends on your order. Message and data rates may apply. To opt out of text messages, reply STOP. For help, reply HELP or call us.

We do not share mobile information with third parties or affiliates for marketing purposes. Sharing is allowed only with service providers that help us serve our customers, such as our text messaging provider. Text messaging opt-in data and consent are not shared with anyone.

8. Photos, Videos, and Reviews

We may take photos and videos of the items we clean before and after the work. This helps us document their condition and show our results. Some photos and videos are published on our website and social media.

Our posts do not show you, your family members, your address, or belongings that could identify you. If you do not want photos or videos from your home to be published, tell your technician or contact us. We will not use them, and we will remove any that have already been published.

Our website displays public Google reviews, including the author’s name and profile photo as published on Google. To remove a review from our website, delete or edit it on Google or contact us.

9. Who We Share Your Information With

We do not sell your personal information for money. We share it only as needed to operate our business:

• Service providers that run our website, email, scheduling, and request management (hosting, email, [scheduling service / CRM], [text messaging service]);
• Our payment provider — to process payments;
• Technicians and contractors who perform your order — only your address, contact details, and job details;
• Advertising and analytics services — as described in Section 4;
• WhatsApp (Meta) — if you message us on WhatsApp, the conversation is processed under WhatsApp’s policies;
• Our insurance company — if needed to settle a claim related to work we performed;
• Our accountant and attorney — when needed for record-keeping or to protect our rights;
• Government authorities — only when required by law;
• A new owner — if our business is sold or reorganized. In that case, your information will remain protected by this Privacy Policy.

Under the laws of some states, using advertising cookies and pixels to show targeted ads is considered “sharing.” You can opt out using the methods in Section 6.

10. How Long We Keep Your Information

We keep requests and contact information as long as needed to provide our services and support our customers. We keep order and payment records for as long as tax rules require. Google Analytics data is kept for no longer than 14 months. You can ask us to delete your information at any time (see Section 12), except information we are required to keep by law.

11. Data Security

Our website uses the secure HTTPS protocol. Access to customer requests is limited to employees and contractors who need it for their work. No method of transmitting or storing data is completely secure, but we take reasonable measures to protect your information. If a data breach occurs, we will notify you as required by law.

12. Your Rights

You can:

• Ask what information we have about you;
• Ask us to correct or delete it;
• Opt out of text messages by replying STOP;
• Opt out of marketing messages and personalized ads (see Section 6).

Depending on your state of residence, you may have additional rights. To exercise any of them, email us at avprocleaners@gmail.com. We may ask you to confirm that the request came from you. We will respond within a reasonable time.

13. Children

Our website and services are intended for adults. We do not knowingly collect information from children under 13. If we learn that we have received such information, we will delete it.

14. Links to Other Websites

Our website contains links to third-party websites, such as Google Maps, social media, and WhatsApp. They have their own privacy policies, and we are not responsible for them.

15. Changes to This Policy

We may update this Privacy Policy. The current version is always available on this page, with the update date shown at the top. We will announce significant changes on this page.

16. Contact Us

AV PRO Cleaners LLC

2712 Snow Rd, Parma, OH 44134, USA

(216) 315-5788

avprocleaners@gmail.com